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| November 12, 2007 |
CREAMER BECOMES FIRST PLAYER EVER TO WIN LPGA TOUR EVENT WITH COLORED BALL
Paula Relies on Pink Precept Lady iQ 180 ball in Wire-to-Wire Win at
Tournament of Champions
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Covington, Ga. — LPGA Tour star and Precept staff player, Paula Creamer
used impressive shot-making and deft control around the greens this week to
post the lowest 4-round score of her career (20-under par), in-route to victory
at the Mitchell Company LPGA Tournament of Champions, in Mobile, Alabama. This
title, Paula's second this season, but first with her now trademark pink
Precept Lady iQ 180, marks the first ever LPGA Tour event won with a colored
golf ball.
"I've been playing this ball in the final round all year and I'm really amazed
at how it has become sort of a fan-favorite out here," said Creamer. "The
experience has been fun all around and working with a legend like Nick Price in
the filming of the ad spots has been just an incredible experience, but nothing
compares to the feeling of winning with it."
See the latest Precept ad spot here.
Creamer's Lady iQ 180 golf ball features Seamless Cover Technology™, for
ultimate consistency in ball-flight. Unlike competitors' balls, SCT™ assures
that more of the surface of the ball is covered with dimples, resulting in
added accuracy and consistency, even on "equator" and "pole" hits, where other
balls sacrifice consistency. In addition, the pink Lady iQ 180 also relies on
Bridgestone's patented, Gradational Compression core technology, using varying
degrees of firmness from the inside to outside of the core in order to create
greater repulsion and more distance off the tee. *
"With her impressive play and fun personality reflected both on and off the
course, Paula continues to be a great ambassador for the Precept brand," said
Dan Murphy, Senior Director of Marketing, Bridgestone Golf, Inc. "I know that
as much as she loves the color pink, she has been eager to record a victory
with this ball that was specifically designed for her. I'm glad she's gotten
the first one out of the way and I'm sure there will be more to come in 2008."
Creamer's win at the Tournament of Champions makes her just the third multiple
winner on the LPGA TOUR this year, joining probable player of the year
candidate Lorena Ochoa and rising star Suzann Pettersen, as the only others.
The Lady iQ 180 golf ball is available in pink, yellow, traditional white and
pearl white and features a suggested retail price of $30 per dozen. For more
information on the iQ series of balls and all of the Precept products visit
www.preceptgolf.com.
* Paula Creamer plays a TOUR version of the Precept Lady iQ 180 designed
specifically to fit the exacting needs of her game.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets
premium golf balls, clubs and accessories under the Precept and Bridgestone
brand names. Bridgestone is represented on a world stage by a number of
internationally famed golfers including, Stuart Appleby, Fred Couples, Paula
Creamer, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly
owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in
Tokyo.
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Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24
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