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| September 29, 2004 |
PRECEPT INTRODUCES NEW HYBRID CLUBS FOR WOMEN
Precept ECW Women's Hybrid Set Combines Easy-to-Hit Features and Stylish Appeal |
Covington, Ga. — Recognizing a need for premium, performance driven clubs for women, Precept consulted
with leading experts in the field of women's golf. The result of Precept's hard work and commitment to excellence is the
new Precept ECW Women's Hybrid set, a combination of utility woods and irons that will allow women to enhance their games.
Precept designed the ECW Women's Hybrid set to address two key issues: clubhead speed and launch angle. Typically, women
tend to have lower clubhead speeds and consequently, lower launch angles, meaning the ideal equipment for women needs to
offer them distance and the ability to get the ball airborne. But Precept realized that because women play a different game
than men, there was no reason to follow the traditional set makeup. So Precept created a mixture of utility woods and scoring
irons to help women elevate their game.
“As the golf industry continues efforts to grow the game an often overlooked segment of the market is women,” said Dan Murphy,
Director of Marketing, Precept. “Precept recognizes that women have different needs than those of male golfers and as such
has created a line of clubs that is woman specific and performance driven.”
THE ECW Women's Hybrid set starts with two utility woods, the 3/4 (25 degrees of loft) and the 5/6 (30 degrees of loft).
These two woods are designed to eliminate the difficulty of hitting long irons by placing tungsten weights in the clubs
for ease in getting the ball in the air, giving women more options from a variety of lies. The woods also feature an elastomer
compound insert to help stabilize the clubhead for more solid shots, even on mis-hits. That same playability and forgiveness
carries over to the irons (7-SW). The irons feature a longer heel-to-toe length for added forgiveness, tungsten weighting
in the trailing edge to help get the ball in the air and elastomer compound inserts to reduce vibration and provide more
feel.
To help women generate power, the ECW Women's Hybrid set comes equipped with a 57-gram, L-flex high modulus carbon graphite
shaft, a lightweight shaft designed specifically for lower clubhead speeds. The ECW Women's Hybrid set features a stylish
dynamic blue/white color scheme, that will make women golfers the talk of the club.
“The tungsten weight and elastomer compound technology will benefit female golfers of all skill levels with greater ability
to get the ball in the air on long irons and approach shots,” said Mike Moxie, Precept Marketing Club Planner.
The ECW Women's Hybrid set features a MSRP of $600 and will start shipping in October 2004. |
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| Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under
the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed
golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned
subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. |
Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24 |
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