September 29, 2004 PLAY SMARTER WITH PRECEPT ECU UTILITY WOODS New Precept Hybrids Offer Elegant Alternative to Traditional Long Irons Covington, Ga. — Golfers looking for increased scoring opportunities from tight lies and challenging distances can look to Precept ECU Utility Woods in 2005. Intelligent golfers are ditching their long irons in favor of hybrid clubs that facilitate smarter, more flexible play with a nimble touch. The scientific advancements behind Precept's ECU Utility Woods, serve to fulfill the hybrid promise like no clubs before it, offering golfers the ability to get the ball in the air on long approach shots, as well as hit recovery shots, fairway bunker shots, even greenside chips with precision. The ECU Utility Woods are made of 17-4 stainless steel and feature a unique sole profile for excellent forgiveness and playability from a variety of lies. A tungsten insert in the trailing edge makes it easy to get the ball airborne from even the toughest lies, while a pressure-injected elastomer compound insert inside the clubhead reduces vibration for enhanced feel. To accommodate a wide range of shots, the ECU Utility Woods come in four models: 2-18 degrees, 3-21 degrees, 3/4-25 degrees and 5/6-30 degrees. While more average players are trending away from long irons and towards hybrid clubs, some better players have been hesitant to make the change because they worry the hybrids sacrifice precision and feel,” said Dan Murphy, Director of Marketing, Precept. “With the new Precept ECU Utility Woods these golfers can have their cake and eat it too.” Each ECU Utility Wood features a graphite shaft designed specifically for the irons by Mitsubishi. All models come in an A (62 grams) or SR (65 grams) flex, while the 3/4 and 5/6 models come in an L (60 grams) flex as well. The ECU Utility woods feature a suggested retail price of $140 per club. “The lowered center of gravity and hybrid design make the clubs more forgiving, but feel is not sacrificed as the elastomer compound provides enhanced feedback due to its vibration dampening characteristic,” said Mike Moxie, Precept Marketing Club Planner. The ECU Utility Woods will be available October 2004 at pro-shops and golf specialty stores nationwide. Fore more information on the Precept ECU Utility Woods and other new Precept products log on to www.preceptgolf.com. # # # Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. Contact Information: Jared Kelowitz jaredk@jdpr.com JDPR, 864-233-3776 x 24