September 29, 2004 GOLFERS DISCOVER FOUNTAIN OF YOUTH WITH NEW PRECEPT ECS SENIOR IRONS New Irons for Senior Golfers Offer Unrivaled Forgiveness and Feel Covington, Ga. — Age is not a determinant of how competitive you can be. Senior golfers may not swing the club as fast or create as much backspin as they once did, but they still demand maximum performance out of their equipment. With their unique needs in mind, Precept created the new ECS Senior Irons, a perimeter-weighted game-improvement set that offers forgiveness and increased feel on every shot. The philosophy at Precept has always been to engineer golf products that will help all golfers elevate their game. For senior golfers, that means much more than simply adding a lightweight shaft to the clubs. To help senior golfers get more out of their miss hits, each ECS Senior Iron features a longer heel-to-toe length to distribute the weight of the clubhead evenly for an enhanced sweetspot. To help senior golfers get the ball in the air, there is a tungsten insert in the trailing edge of the club. This weight produces an optimal ball flight by lowering the center of gravity. And to reduce vibration at impact and provide more feel, an elastomer compound insert is located behind the face. Finally, to help senior golfers generate power, Precept has equipped the ECS Senior Irons with a 60-gram, A-flex graphite shaft, a lightweight Mitsubishi shaft designed specifically for senior golfer's clubhead speeds. The ECS Senior irons are also unique in that they come in either a standard 3-PW set or a hybrid set, made up of a 3/4 ECU Utility Wood (25 degrees of loft), a 5/6 ECU Utility Wood (30 degrees) and 7-SW. All of these elements make the ECS Senior irons a must-have for senior golfers looking to improve their games. “Now senior golfers can benefit from some of the same cutting edge technology players using the Precept EC603 irons are using,” said Mike Moxie, Precept Marketing Club Planner. “The added weight in the sole and additional power in the clubhead will benefit those with slower swing speeds, by providing greater forgiveness and feel from the fairway and rough.” The ECS Senior Irons set (3-PW) features a MSRP of $560, while the EC Senior Irons Hybrid set will feature an MSRP of $600. Both will start shipping in October 2004. # # # Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. Contact Information: Jared Kelowitz jaredk@jdpr.com JDPR, 864-233-3776 x 24