September 29, 2004 NEW PRECEPT WOODS “FUEL” PERFORMANCE FROM TEE AND FAIRWAY Revolutionary new woods offer increased distance, feel and forgiveness Covington, Ga. — In 2005, Bridgestone Sports has perfected the science of golf club technology, with its brand new Precept EC FUEL Woods. Long known for its parent company's rich heritage in tire and rubber research and development, Bridgestone Sports has used that know-how to create a product line designed specifically to fulfill golfers' two foremost desires, precision and power. The EC FUEL Driver and Fairway Woods use a unique new concept to provide golfers of all skill levels with the ideal blend of distance and accuracy. Each wood features a tungsten weight in the trailing edge for a lower center of gravity resulting in optimal launch angle for increased distance, and a pressure-injected elastomer compound insert within the clubhead for reduced vibration, providing unparalleled feel. All of the woods also come equipped with a graphite shaft designed specifically for EC FUEL by Mitsubishi, which is available in Stiff-Regular (SR), Seniors (A) and Ladies (L) flexes to accommodate a range of swing speeds. “The EC FUEL woods are a revolutionary line of clubs that will make golf more enjoyable for players of all skill levels,” said Mike Moxie, Precept Marketing Club Planner. “EC FUEL woods blend precision engineering, the latest and greatest material compositions and exclusive design concepts to offer those golfers unrivaled performance.” EC FUEL Driver The Precept EC FUEL Driver is one of the longest and most forgiving drivers on the market. Its 430cc titanium clubhead features a tungsten insert in the sole, which lowers the club's center of gravity. Typically, larger clubheads around 400cc in size and greater tend to have a high center of gravity resulting in a sweetspot that is higher on the clubface. These clubs, while forgiving on mis-hits, often mean that golfers are not getting optimal results when a shot is struck spot-on in the center of the clubface. The tungsten insert in the trailing edge of the Precept EC FUEL promotes an optimal high trajectory and low spin ball flight. The elastomer compound insert inside of the clubhead makes contact even purer by reducing vibration for a more efficient energy transfer, resulting in higher initial ball velocity and greater feel. The EC FUEL Driver comes in 9.0 (SR flex shaft), 10.5 (SR, A) and 13 degrees of loft (SR, A and L), and features a suggested retail price of $360. EC FUEL Fairway Woods The EC FUEL Fairway Woods are both easy to hit and pleasing to the eye. Crafted of midsize 17-4 stainless steel, the EC FUEL Fairway Woods are the ideal size and weight for added forgiveness and unmatched feel. The tungsten insert in the sole lowers the center of gravity and makes it easy to get the ball in the air, while the elastomer compound provides greater feel. The EC FUEL Fairway Woods are offered in 15 (3-wood), 18 (5-wood) and 21 (7-wood) degree lofts, making them a solid weapon of choice off the tee and in the fairway. EC FUEL Fairway Woods feature a suggested retail price of $200 per wood. “The new EC FUEL Driver and Fairway woods utilize Bridgestone precision engineering like no clubs ever before them,” said Dan Murphy, Director of Marketing, Precept. “These clubs offer accuracy and power like nothing I've ever seen.” The Precept EC FUEL Driver and Fairway Woods will be available October 2004 at pro shops and golf specialty stores nationwide. For more information on the EC FUEL woods and other new Precept golf products log on to www.preceptgolf.com . # # # Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. Contact Information: Jared Kelowitz jaredk@jdpr.com JDPR, 864-233-3776 x 24