September 1, 2005
PRECEPT INTRODUCES LINE OF EQUIPMENT TO MAKE THE GAME “EZ”-er

Easy to Hit Driver, Irons and Woods Designed to Simplify Game for Mid-High Handicap Golfers
Covington, Ga. — As the Precept brand continues its ascent towards one the top game improver brands in the industry, Bridgestone Golf announced today, that in the fall of this year it will introduce Precept’s easiest clubs to hit yet, appropriately called the Precept EZ line of equipment.

The Precept EZ line features a driver, fairway woods, irons and utility woods.

“The Precpet EZ line of equipment is designed specifically to make golf more enjoyable for the recreational player,” said Mike Moxie, Precept Golf Club Marketing. “EZ equipment offers a high quality, easy to hit option at a very fair price.”

EZ Driver

The Precept EZ Driver is one of the longest and most forgiving game improvement drivers on the market. Its 450cc 6-4 Titanium clubhead is designed with a lower and deeper center of gravity than its competitors, to promote an optimal ball flight for slower swinging players. In addition, the EZ Driver is designed with an oversized, offset clubface and high MOI for ultimate forgiveness on off-center hits. The EZ Driver comes in both 10.0 and 11.5 degrees of loft and features an Aldila shaft in either stiff or regular and the new Winn V17 grips. The EZ Driver carries a suggested retail price of $249.

EZ Fairway Wood

The EZ Fairway Wood is perfect for the mid-to-high handicap golfer looking for maximum forgiveness, playability and distance from the tee, fairway and rough. The EZ Fairway Wood features a low profile head with increased offset designed for high launch conditions and ease in getting the ball airborne from a variety of lies. Much like the EZ driver, the fairway wood also features a low and deep center of gravity design to promote maximum distance. The EZ Fairway Wood’s high MOI reduces twisting on off-center hits, resulting in straighter shots. The EZ Fairway Wood is available in 15-degrees of loft (#3) and comes standard with an Aldila shaft in either stiff or regular flex, and the new Winn V17 grip. The Precept EZ Fairway features a suggested retail price of $199.

EZU Utility Woods

Complementing the new EZ woods is the EZU Utility Wood. The EZU Utility Wood is perfect for the mid-to-high handicapper who is looking for an easy-to-hit alternative to the long irons. The EZ Utility Woods feature a low profile, increase offset design, resulting in maximum ease in getting the ball airborne. Also, like the other EZ line of products, the EZU is designed specifically with a lower and deeper center of gravity, for high launch and low spin ball flight. The EZU features an Aldila shaft and is available in either stiff or regular flex, and the new Winn V17 grip provides maximum control and feel in all weather conditions. The EZU is available in 18-degrees (#2), 21-degrees (#3), 25-degrees (3/4) and 30-degrees (5/6) of loft. The EZU features a suggested retail price of $149.

EZ Irons

The EZ Irons incorporate similar design features to the woods, making them easier to get airborne from a variety of lies. The low profile design with increased offset provides high launch with maximum forgiveness. To promote a high launching and powerful trajectory, the EZ irons have a wide sole design to optimally position the center of gravity. Furthermore, the wide sole provides added forgiveness from any lie. The EZ Irons are available in 4-PW, Sand Wedge and Gap Wedge. All of the EZ irons feature the new Winn V17 grips and are available with an Aldila graphite shaft in stiff or regular flex or a True Temper steel shaft in stiff or regular flex. The EZ Irons carry a suggested retail price of $499 for 4-PW,SW(Graphite), and $449 4-P,S(Steel).

All of the new Precept EZ equipment will be available at specialty golf and sporting goods retailers in October 2005. For more information on Precept and its products visit www.preceptgolf.com.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.
Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24