August 8, 2005 PRECEPT INTRODUCES NEW SOFTER LADY BALL IN A VARIETY OF COLORS The Lady SIII Offers Avid Women and Slower Swinging Golfers “Super Soft, Super High and Super Long” performance Covington, Ga. — Bridgestone Golf, manufacturer of Precept brand golf balls, announced today, that it would introduce a new version of its famous Lady golf ball, called the Lady SIII. The Lady SIII will be the softest feel golf ball on the market thanks to a combination of its new High-Launch Super Soft Core and a soft and durable Surlyn® cover. The new Hi-Launch Soft Core is designed for extremely soft feel and high launch angle while generating maximum ball speed. The new core was also developed to minimize vibration and dampen shock through player’s hands at impact. In addition, the soft Surlyn cover delivers optimum greenside control and enhanced feel while putting. But that is not all. Precept will integrate a new High-Lift 330 aerodynamic dimple pattern into the Lady SIII. Designed for increased trajectory, the new dimple pattern makes it easier to get the ball airborne from the tee and a variety of lies, providing more players with the ability to carry shots over any obstacles the course can throw at them. “The Lady SIII is the perfect performance ball for avid women’s golfers and other slower swinging players,” said Dan Murphy, Senior Director of Marketing, Bridgestone Golf. “The softest golf ball on the market combined with the new 330-dimple pattern makes this ball easy to get in the air, providing very long distance from tee and feather soft feel around the greens, which according to our feedback from consumer testing, are the most required performance attributes for players this ball is designed for .” The Precept Lady SIII is available in four colors (Pearl Yellow, Pearl Blue, Pearl Pink and Pearl Clear), in addition to traditional white, providing not only superior performance and technology, but also the ability for players to add a bit of pizzazz to their games. As such the ball will come in 3 sku’s, an all white dozen, an all Pearl Clear dozen and a 4-color variety dozen, featuring one sleeve of Pearl Yellow, Pearl Blue, Pearl Pink and Pearl Clear in each dozen. All three of the Lady SIII sku’s will feature a suggested retail price of $30 per dozen and will be available at on-course and off-course retailers in August 2005. For more information on the Lady SIII and the entire line of Precept products visit www.preceptgolf.com. # # # Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. Surlyn® is a registered trademark of DuPont for ionomer resin. Contact Information: Jared Kelowitz jaredk@jdpr.com JDPR, 864-233-3776 x 24