June 26, 2007 PRECEPT INTRODUCES THE SMART CHOICE IN GAME IMPROVEMENT GOLF BALLS The New Precept LADY iQ 180 and DISTANCE iQ 180 Golf Balls Offer Slower Swinging Golfers Unrivaled Performance and Feel Covington, Ga. — With the unveiling of the LADY iQ 180 and DISTANCE iQ 180 golf balls, Precept brings premium technology to the slower-swinging segment of the market, offering a smarter alternative to Tour-level balls. Both iQ 180 balls feature a super soft core, and enhanced ionomer seamless cover for jaw-dropping distance and feel. The Precept Lady Gets Smarter in 07! The new Precept LADY iQ 180 is the latest addition to the most successful women's golf ball family of all time, the Precept Lady. The LADY iQ 180, the softest women's golf ball on the market, was developed for optimal performance at slower swing speeds. In the same way that TOUR professionals are used to test elite player balls, early testing of the Lady iQ 180 was done specifically with recreational players. The super soft core features Bridgestone's patented Gradational Compression Technology, creating greater ball deformation at impact, which results in increased distance with all clubs. In addition, the combination of the core and soft Ionomer cover reduces excessive sidespin for a straighter, more accurate ball-flight. The cover boasts a 342-dimple design with patented Seamless Cover TechnologyTM providing a consistent trajectory even in windy conditions. The softer high-energy core creates the ideal conditions of high launch and low spin off the driver, resulting in more airtime and added distance. In addition, the soft cover and core also provides great feel and control with the scoring irons and around the green. "Ever since the MC Lady took the golf world by storm six years ago, other brands have tried to duplicate the success of Precept's long and soft combination," said Brandon Sowell, Precept Golf Ball - Marketing Manager, Bridgestone Golf, Inc. "The LADY iQ 180, which was designed specifically for slower swinging golfers, features the softest compression of any ball on the market, once again separating us from the pack." Beyond its awesome technological advantages, the LADY iQ 180 also offers golfers some style. In addition to traditional white, the LADY iQ is available in Clear White, Bright Yellow and Bright Pink. The new hot color variations also make the balls easier to follow throughout flight. New DISTANCE iQ 180 is the Smart Way to Turn Your Game Around The DISTANCE iQ 180 features many of the same performance attributes as the Lady version, with a slightly stronger feel and traditional white color, for men. The new core, also designed with Gradational Compression Technology provides incredible distance off the tee and a smooth feel off the clubface on all shots. The core and cover combination also is designed for maximum distance and reducing sidespin for more on-target shots. The DISTANCE iQ 180 also takes advantage of Bridgestone's proprietary truly Seamless Cover Technology with a 330-dimple design providing more consistent ball-flight than other game improvement golf balls. Both iQ 180 golf balls will be available at green grass retailers and golf specialty stores nationwide beginning August 1st, 2007. Each ball will feature a suggested retail price of $30 per dozen. For more information on the iQ 180 series and other Precept products log on to www.preceptgolf.com. # # # Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Paula Creamer, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. Contact Information: Jared Kelowitz jaredk@jdpr.com JDPR, 864-233-3776 x 24