April 2, 2006
PAULA AND PRECEPT PAINT PALM SPRINGS PINK WITH
SIII TOUR GOLF BALL INTRODUCTION


2005 Louise Suggs Rolex Rookie of the Year Puts Pink Ball in Play at Kraft Nabisco Championship; Birdies Made With New Sphere Earn Golf Balls For Junior Girls Program
Covington, Ga. — This Sunday at the Kraft Nabisco Championship, LPGA star and Precept Tour Team standout Paula Creamer turned heads when she put a hot pink-colored Precept Tour SIII golf ball into play. In doing so, Creamer made history, becoming the first professional golfer to play a competitive round on the LPGA Tour with a pink ball.

In addition to the unveiling of the Precept Pink Tour SIII on Sunday, Paula and Precept also pulled back the curtain on a season-long program in which her birdies made with the pink ball benefit female junior golfers nationwide. For every birdie Paula makes while using the Pink Tour SIII, Precept will donate $500 worth of golf balls to the LPGA-USGA Girls Golf program. For instance, if Paula were to make five birdies using the pink ball, Precept would donate $2,500 worth of its Lady SIII golf balls to the Girls Golf program closest to the city in which that week’s event was played.

“We recognize that the game cannot prosper without cultivating participation from our nation’s female junior golfers,” said Dan Murphy, Senior Director of Marketing – Bridgestone/Precept Golf. “LPGA-USGA Girls Golf is a great program that makes a difference in young ladies’ lives everyday. We are pleased that we can use the introduction of Paula’s new Pink Tour SIII golf ball to support their efforts.”

The program kicked-off this past Sunday at the Kraft Nabisco and to give it the jumpstart it deserves, Precept decided to up-the-ante to $5,000 per birdie made for the initial contribution.

All golf balls earned at the Kraft Nabisco Championship will be donated to the LPGA-USGA Girls Golf headquarters, to be distributed nationally at the organization’s discretion.

"We are delighted that Paula Creamer and Precept have teamed up to support LPGA-USGA Girls Golf,” said Dr. Betsy Clark, Vice President of Professional Development for the LPGA. “Paula has tirelessly demonstrated 'giving back' to the game through her many personal visits to junior golf programs around the country and serves as a role model for countless girls. Through this innovative program, girls across the country will have the opportunity to 'be like Paula' as they learn to play the game with the same brand golf ball that she uses."

The new Precept Pink Tour SIII is a 3-piece premium golf ball featuring a new core in the Precept line, that varies in softness from the inside-to-the-outside, creating increased initial velocity and as a result more distance off the tee. The ball boasts a 330-seamless dimple design limiting drag in windy conditions and creating a more consistent ball flight on all shots. The pink color comes from a process in which the dye is mixed with the thermoplastic polyurethane cover materials before production.

“Paula’s goal is to become the number one-ranked female golfer in the world, and we want to provide the ball that helps her to get there,” said Seisuke Tomita, Vice President - Research and Development/Production, Bridgestone Sports.

The Precept Pink Tour SIII will be available to consumers in a limited edition “Paula Pack” containing 6 balls. The “Paula Pack” will feature a suggested retail price of $27 and will be available beginning this week at green grass retailers and golf specialty shops nationwide.
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About Bridgestone/Precept Golf
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Paula Creamer, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.
About LPGA-USGA Girls Golf
LPGA-USGA Girls Golf (Girls Golf) provides an opportunity for girls, ages 7 to 17, to learn to play golf, build lasting friendships, and experience competition in a fun, supportive environment, preparing them for a lifetime of enjoyment with the game. The only national initiative of its kind, Girls Golf is administered through a partnership between The Ladies Professional Golf Association (LPGA) Foundation and the United States Golf Association (USGA), both non-profit 501(c)(3) charitable organizations.
Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24

Laura Neal
LPGA, 386-274-6278
Laura.Neal@lpga.com