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| September 26, 2011 |
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BRIDGESTONE GOLF INTRODUCES LIMITED EDITION PINK B330-RX IN HONOR OF NATIONAL BREAST CANCER AWARENESS MONTH
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Covington, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced
plans today to raise support for breast cancer research and awareness, during the
month of October. The company will offer golfers a new limited edition version of
one its most popular balls, the
TOUR B330-RX,
finished with a pink pearlescent cover in support of National Breast Cancer Awareness Month.
Adding to the company's popular white and yellow
B330-RX
balls, Bridgestone will
release a limited quantity of several thousand Pink TOUR B330-RX (Pink B330-RX)
balls next month. With every dozen that is purchased, Bridgestone Golf will contribute
a portion to a national breast cancer awareness effort to aid in the fight against
Breast Cancer. To supplement the contribution, Bridgestone will also allocate a
portion of proceeds from the sale of its Precept Pink
Lady iQ+ golf ball during October. In total,
Bridgestone Golf expects the combined initiative to net nearly $20,000 for breast
cancer awareness and research.
"Breast cancer awareness is a cause that many here in our Bridgestone family hold
close to their hearts, as the disease has impacted all of us in some way at one
time or another," said Bridgestone Golf's Director of Marketing - Brandon Sowell.
"We are excited to have the opportunity to use this limited edition Pink
B330-RX
to help raise awareness and funding in support of finding a cure."
Perhaps the most iconic user of the pink ball is Bridgestone ambassador Paula Creamer,
whose championship performance on the LPGA TOUR has increased the popularity of
pink balls, especially the Pink Bridgestone
B330-RX
she uses during the final round
of most tournaments. Like the white and yellow versions of the B330-RX, the limited
edition Pink B330-RX boasts a soft core and mantle that reduces excess spin (the
most common challenge for amateur golfers), resulting in straighter, more precise
shots. The core combined with B330-RX's Ionomer Inner Cover provides an increase
in velocity and reduction in sidespin with the driver and long irons.
In addition to the unparalleled distance performance, the new Pink
B330-RX
also offers the seamless 330 dimple-design urethane cover that ensures Tour caliber greenside
spin and control, with a consistent trajectory players can count on, all while providing
utmost visibility throughout the round.
The limited edition Pink
B330-RX
balls will be available October 1, 2011, at golf
specialty stores and select green grass retailers nationwide. The balls will feature
a street price of $42.99 per dozen (MSRP- $56.00 per dozen). For more information
on the new Pink B330-RX balls and the entire Bridgestone line visit
www.bridgestonegolf.com.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Precept and Bridgestone brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including Paula Creamer, Fred Couples, Matt Kuchar, Davis Love III and Nick
Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports
Co. Ltd., whose headquarters are in Tokyo.
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Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24
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